Hey, I'm Tash!
A marketing strategist, storyteller and tourism specialist with over 15 years’ experience helping brands, destinations and businesses find clarity, shape meaningful stories and create work people remember
I’ve always been drawn to people, how they think, what they feel, and what truly moves them. That curiosity sits at the heart of my work.
For me, effective marketing starts with intention. Before the campaign, the content or the creative, there needs to be clarity: who you are, who you serve, what you stand for, and why it matters.
From there, I help shape ideas into strategy, and strategy into work that feels considered, connected and commercially sound.
I work with brands, tourism businesses, destinations and organisations who want more than marketing activity. They want clarity, connection and a stronger sense of direction. They want to be understood, remembered and felt.
Beyond work, I find energy in time with family and friends, local coffee and the outdoors, whether exploring new places across Waikato, walking open trails, or enjoying quiet moments in my garden. These spaces help restore perspective and spark ideas. A meaningful life brings out my best work, clarity, creativity, and connection for every story I help shape.
Grounded in Strategy, Expressed through Story.
Modern, intentional & inspirational marketing for brands with purpose
Modern Muse - Frequently Asked Questions
About Modern Muse
Q: What is Modern Muse and what do you do?
A: Modern Muse is a marketing and brand strategy consultancy based in Waikato, New Zealand, helping businesses clarify their story, strengthen their strategy, and grow with confidence. I provide strategic marketing, storytelling, and business development support — from brand and content strategy through to business planning, roadmaps, and product development. Whether you’re building your first business plan, refining your marketing direction, or developing a new offer, I help you turn ideas into structure, and structure into momentum.
Q: Who do you typically work with?
A: I partner with business owners, marketing teams, and tourism brands across New Zealand who want to elevate their brand presence, define their audience, and build marketing systems that work long-term. Whether you’re starting out or ready to scale, I tailor strategies that meet you where you are.
Q: Why choose Modern Muse over a traditional marketing agency?
A: I don’t just “do marketing.” I help you define what you stand for, who you serve, and why you win — before building the tools, stories, and strategies that bring that to life. My work goes beyond campaigns and content; I also support business planning, product and service development, and long-term growth strategy. Every plan is human-centered, insights-driven, and designed to make your marketing and business growth sustainable, strategic, and deeply aligned with your vision.
Services & Support
Q: What marketing and branding services does Modern Muse offer?
A: I offer full-spectrum marketing consultancy including:
Marketing Strategy & Planning – clear roadmaps to grow your visibility and revenue
Brand Positioning & Storytelling – define what makes your business unique
Content Strategy & Campaign Management – from website copy to social media and media partnerships
Business Development & Product Refinement – structure, pricing, and offer alignment
Workshops & Consulting Sessions – tailored strategy sessions for teams or individuals
These services are ideal for anyone searching for marketing support in New Zealand, brand development in Waikato, or strategic marketing help for small businesses.
Q: Can you manage full marketing projects from start to finish?
A: Yes. I manage end-to-end marketing projects, from strategy and creative briefing to supplier coordination, copywriting, and launch. This ensures brand consistency and professional execution across every touchpoint.
Q: Do you offer one-off sessions or ongoing retainers?
A: Both. You can book a one-off marketing clarity session or set up an ongoing marketing retainer for continuous strategy, implementation, and support.
Q: What does Business & Development Support include?
Business & Development Support is designed for businesses that need more than marketing. I help you build the foundations for growth — from creating business plans and strategic roadmaps to developing new products, services, or experiences. Together, we turn ideas into clear direction with achievable goals, measurable outcomes, and a plan that connects vision with action. Whether you’re starting fresh or scaling up, this support ensures your business and marketing move forward in sync.
Getting Started
Q: How do I know if Modern Muse is the right consultant for my business?
A: If your marketing feels inconsistent, your brand message lacks clarity, or you’re unsure how to attract the right clients — Modern Muse can help. I specialise in turning confusion into confidence through clear strategy, storytelling, and business support. Whether you need marketing direction, a refreshed brand story, or help building a business plan and roadmap for growth, I provide the structure, insight, and support to move your business forward with clarity and purpose.
Q: What does your onboarding process involve?
A: Working together should feel simple, transparent, and collaborative. Here’s what to expect when you reach out to Modern Muse:
1. Start with the Contact Form
Every project begins with a quick introduction. Complete the contact form and share a few details about your business, your goals, or the kind of marketing support you’re looking for. This helps me understand what you need before we chat.
2. Receive Your New Client Discovery Brief
Once I’ve received your form, I’ll send you a short New Client Discovery Brief — a guided document designed to help uncover your priorities, challenges, and aspirations. It’s your chance to reflect, and my chance to learn what truly matters to you and your brand.
3. Book Your Consultation
When your brief is returned, we’ll organise a 30-minute consultation (in person or online). This is where we discuss your business story, explore your options, and outline how we can best work together.
4. Next Steps & Proposal
Following our conversation, I’ll prepare a clear proposal and plan tailored to your goals. You’ll see exactly what’s included, timeframes, and investment options — so you can move forward with confidence and clarity.
Q: Do you work with clients outside of the Waikato region?
A: Yes. I work with clients all across New Zealand and internationally through online strategy sessions and remote project management.
Marketing Support & Troubleshooting
Q: I’m overwhelmed with marketing — can you help me find focus?
A: Absolutely. Many clients come to me when they feel stuck or uncertain about what’s working. My strategy sessions help you simplify, focus, and create a clear marketing plan that reflects your brand and goals.
Q: Our marketing plan isn’t delivering results — can you review it?
A: Yes. I’ll review your existing marketing strategy to identify gaps in audience targeting, content, or positioning. Often, businesses don’t need “more marketing” — they need better alignment between brand, message, and market demand.
Q: My brand feels outdated or inconsistent — what’s the solution?
A: I can complete a brand audit to assess your story, visuals, and customer touchpoints. From there, I’ll help you modernise your brand identity and tone of voice so your marketing feels authentic and cohesive.
Practical Details
Q: What are your rates for marketing and strategy services?
A: Rates vary by service and situation. Strategy and business development start from $150 per hour, while storytelling and marketing implementation are $120 per hour. Day rates and monthly retainers are available for ongoing partnerships. Packages are also available.
Q: How do you handle invoicing and payments?
A: For project work, I invoice 50% upfront and 50% on completion. Monthly retainers are paid in advance, and workshops are confirmed with full prepayment.
Q: How can I contact Modern Muse?
A: You can reach out via the contact form on my website or email directly. Share a few details about your goals, and I’ll be in touch to arrange a free discovery conversation to explore the right next step.
Sill have a question? Lets Talk
I believe in clarity and mutual respect in every partnership.